Client Roadmap

What happens after you sign on with us

Here is exactly how the first few months work, step by step, so you know what to expect and when to expect it.

1
Days 1+

You sign on and we build your campaigns

You sign the agreement, then pay your one-time $1,200 Google Ads build fee. This covers building your Google Ads account and campaigns from scratch. You bring your laptop to us, or we remote in and set everything up for you. Everything we build is yours, you own it. Most clients start seeing leads within 30 to 90 days.

2
Once leads arrive

Your management fee starts with your first lead

As soon as we get your first lead in, the management fee is due, based on your ad spend.

Monthly ad spend Management fee With Unlimited CRM
$0 – $3,000 $960 $460
$3,001 – $6,000 $1,440 $940
$6,001 – $9,000 $1,920 $1,420
$9,001+ $2,400 or 20% of spend, whichever is greater $1,900 or 18% of spend, whichever is greater
An active Unlimited CRM subscription takes $500 off your management fee at every tier.
Our guarantee: we work for free until leads start coming in, for up to six months from your start date. A lead counts the moment one comes in, whether it turns out to be qualified or not. If no leads have come in at all by the six month mark, you get a full refund of the management fee you paid.
This guarantee is valid unless you don't respond within two business days, don't follow up on your leads, or remove our access to your digital assets.
3
Leads coming in

We manage your leads and dispute the fake ones

As leads start coming in, we log into your ads account Monday through Thursday to track and manage them. We verify your leads with Google and dispute the ones that look fake, spam, or invalid. We do not call or follow up with your leads, that part is on you. We operate within Google's platform.

4
Good to know

Not every fake lead can be disputed

Google decides what counts as a disputable lead, not us, and the criteria are different for every industry. We define what a fake lead looks like for your business during onboarding, then dispute every lead that qualifies. Google has the final say on what actually gets credited.

5
After 30 to 60 days of steady leads

We assess your digital assets

After 30 to 60 days of steady leads coming in, we assess the digital assets that build your online presence. That includes your website, SEO, GEO, AI SEO, web linking, and everything else that supports long-term, lasting growth.

Fixing what we find is a one-time fee starting at $1,200, depending on what needs to be built and what you want done.
6
Ongoing

We build content that you own for good

Once your other assets are in shape, we start a monthly content rhythm: blogs for SEO, a podcast for AI search, social media content, video, and graphics. Every month we share your results with you directly. This starts at $1,600 a month.

At this level, that means 25+ pieces of created content published across 70+ total pieces of distribution every month, spanning your website, Google Business Profile, podcast platforms, and social channels.
Google leads are rented. The moment you stop paying for ads, they stop coming. Content leads are owned. They keep working for you long after we build them. We check in weekly, because your success and ours are tied together.