Lead Generation for Home Services Businesses.

Kinetic Curve runs Google LSA Ads and Owned content for home service trades, from HVAC to landscaping, built around emergency and seasonal search intent.

Convert visitors researching lead generation for a home services trade broadly; route to Get Started, or to a specific trade's own page once it exists.
Nick Gartside
Why Emergency and Seasonal Search Decide Who Wins the Job
What's Included
Who Qualifies
Pricing

Why Emergency and Seasonal Search Decide Who Wins the Job

Whether it's a burst pipe, a dead AC unit, or a spring landscaping rush, most home services searches happen at the exact moment of need, and whoever shows up first on Google gets the call. Kinetic Curve builds LSA campaigns and Owned content tuned to each trade's specific emergency and seasonal patterns, not a generic home-services template.

What's Included

Every home services client gets Google LSA Ads tuned to their trade's specific search behavior, Owned content covering the services and financing questions their customers actually ask, local SEO for their service area, and lead routing through Kinetic Curve CRM built for both emergency and scheduled work.


Who Qualifies

Home Services Trades We Work With HVAC / Heating & Air Conditioning Plumbing Electrical Roofing Locksmiths Pest Control House Cleaning / Maid Services Carpet Cleaning Window Cleaning Landscaping / Lawn Care Tree Services Garage Door Services Handyman Services General Contracting Appliance Repair Carpenters Fencing Services Flooring Services Foundation Services Home Inspector Home Insulation (select regional availability) Home Security Home Theater Installation Junk Removal Kitchen & Bathroom Remodeling Moving Services Painters Pool Cleaning & Maintenance Siding Services Snow Removal Water Damage Restoration Window Repair & Installation

Pricing

Home Services campaigns average around $9,000 a month in managed ad spend for roughly 30 leads; content tiers run flat from $1,600 to $12,800 a month regardless of trade. Actual ad spend depends on your specific trade, city, and local competition, urgent trades like water damage restoration and locksmiths often see different cost-per-lead economics than planned-project trades like remodeling.

  • Do I need all four services?

    No. Every client gets the Foundation Build and a content tier, which already includes Social Media, SEO, and AI. Google LSA Ads is added separately, based on category eligibility.

  • What's the difference between Rented and Owned?

    Rented (Google LSA Ads) is fast and paid; it stops if you stop paying. Owned covers everything else, Content, Social Media, AI, SEO, and Events & Networking, and it compounds over time, keeping working with zero ad spend.

  • s Events & Networking a separate service from my content plan?

    No. It's one of the five pillars inside the Owned engine, alongside Content, Social Media, AI, and SEO, not a separate purchase.

  • Do I have to start with Google LSA Ads?

    No, but you do need the Foundation Build first, regardless of which engine you start with. LSA is optional and depends on category eligibility.

  • Is Kinetic Curve CRM a separate cost?

    No. It's included for every client, tracking every lead automatically from first contact to booked job, at no additional fee.