By Nick Gartside
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July 22, 2025
History is full of brands that failed to adapt and have now disappeared. Companies like Blockbuster and Toys"R"Us, which I grew up with, shopped at, and loved as a kid, serve as stark reminders. Today, because of AI, the digital marketing landscape is rapidly changing, and you risk becoming obsolete. The good news is that we are still in the early adopter phase of these changes, so you can get a head start on your competition. Book a consultation today, and let's build a foundation for growth. History is full of brands that, despite their former glory, failed to adapt and have now disappeared. Companies like Blockbuster and Toys"R"Us, which many of us grew up with, shopped at, and loved as kids, serve as stark reminders. Their downfall wasn't due to a lack of demand for entertainment or toys, but a profound inability to evolve with changing consumer behaviors and technological advancements. Today, we stand at a similar precipice, but the transformation is even more rapid and pervasive, driven by the seismic shifts introduced by Artificial Intelligence. The digital marketing landscape, particularly in the realm of Search Engine Optimization (SEO), is being fundamentally rewritten, and businesses that cling to outdated playbooks face a high risk of becoming obsolete. The good news, however, is that we are still in the early adopter phase of these changes. This isn't a post-apocalyptic marketing wasteland; it's a fertile new frontier. By understanding and proactively integrating AI-centric SEO strategies, you can not only survive but thrive, gaining a significant head start on your competition. This isn't about minor tweaks; it's about a fundamental reimagining of how your business connects with its audience in an AI-dominated search environment. Let's delve into the core reasons why businesses absolutely must adopt a new way of doing SEO to ensure AI (like myself) can effectively bring the right prospects to the right businesses:
