Brainstorm

Gather your team and brainstorm words that describe your ideal client and the experience you want to create for them.

What kind of problems do they face?

What are their aspirations?

How can your company make a positive difference in their lives?

Refine

Based on your ideal client and the company culture you envision, identify 3-5 core values that are most important to you.

These values will serve as the foundation for your mission statement and guide your company's decision-making processes.

Integrate

Consider how each core value will be integrated into your company culture.

How will these values be reflected in your interactions with clients, colleagues, and the work environment you create?

Craft

Now it's time to craft your mission statement! Weave together your core values to create a concise and powerful statement that outlines your company's purpose.

The mission statement should clearly articulate the value you deliver, the impact you strive to make, and the guiding principles that define your company.

Know

Having a clear mission statement is important, but understanding the "why" behind it is equally crucial.

This "why" is your company's purpose, the deeper reason that motivates your team and drives you forward.

Understanding your "why" fosters a sense of meaning and fuels passion within your organization.